Sara Macfarlane Consulting Logo

Custom Research, Brand Strategy & Creative Planning

Integrating big picture findings
into strategic objectives

Your business is unique – let’s find a unique solution that works for you.

Contact Me Now
Sara Macfarlane Consulting Logo

Custom Research, Brand Strategy & Creative Planning

Integrating big picture findings into strategic objectives

Your business is unique – let’s find a unique solution that works for you.

Contact Me Now

I’m Sara – a behavioral scientist with over 15 years experience in research, marketing & advertising – specializing in marketing communications, social psychology, and behavioral change.

By combining psychology, economics, and art, we can better understand the consumer landscape as it truly is and plan for what it will be.

Sara smiling with arms crossed

Core Offerings

Studying humans in all of their beauty and complexity, my work informs a deeper relationship between brand and consumer – in whatever form that may take.

Custom Research

Designed to uncover the insights you need. Primary, secondary, qualitative, quantitative, and mixed methodologies – let the problem inform the solution.

Brand Strategy

Combining art and science to get you the business results you need. Branding, brand planning, brand strategy, strategic planning, annual planning, measurement plans, workshops and collaborative work sessions.

Creative Planning

Working with your teams to get the creative juices flowing. Insights and planning, workshops and work sessions, collaboration to get the work where it could be.

Contact About Services

Industry Experience

Spanning industries from not-for-profit to fintech, and from emerging technology to local government, there is always a core truth driving behavior – so let’s dig in.

Travel & Tourism
Technology
Non-Profits
Government
Utilities
E-Commerce
Education
Healthcare

Get In Touch

 If you’re interested in collaborating, please send a message below and I’ll respond as soon as I can.